Beer+VR
Four VR beer tasting experiences created in partnership with agency SUNO, and produced for Baden Baden, owned by Heineken. We gave ordinary people a surreal and synesthetic view into the minds of beer sommeliers, where the audience could both taste and experience the best of Baden Baden’s craft beers.
VR Beer Tasting Baden Baden
A space voyage where Saturn’s rings were made of orange peel and the asteroids were coriander seeds to experience a Wite beer.
A festival of lights made of floating beer flowers for a Golden beer.
The experience was done on YouTube during the pandemic and in bars afterwards.
