Shadow+Art
PR Stunt. The only outdoor media piece done during the 2014 FIFA World Cup that managed to get around very strict local laws that banned outdoor advertising because it was created as a public art piece. Guiness Book’s world largest shadow art piece ever done.
Hyundai Shadow Art Case
An estimated audience of 30 million people was impacted by the PR stunt during the World Cup
Each car was positioned in 3D beforehand
More than 30 different media mentions on the news.
